For decades, Artificial Intelligence has quietly powered business operations. However, the narrative shifted dramatically in November 2022 with the public release of ChatGPT. Today, our focus is on Generative AI—a transformative technology that goes beyond traditional analytics and delivers two clear strategic advantages for businesses:
FFor years, businesses have relied on analytical AI—encompassing machine learning and deep learning—to build predictive models. These models, trained on vast historical datasets, enable organizations to forecast outcomes by matching new inputs against past patterns. While powerful, business functions have already been well automated by this technology.
Generative AI leverages pre-trained models from industry leaders such as OpenAI and Google to produce entirely new content. Unlike its analytical counterpart, it can interpret unstructured data—whether text, PDFs, or images—to not only retrieve and redact information but also create, analyze, and reason. This expansive capability opens up a landscape of applications previously unattainable with analytical AI and drives the current use cases adoption.
There is no one-size-fits-all solution when it comes to unlocking the full potential of Generative AI. Instead, executives should focus on two distinct value plays: Â
Generative AI is redefining workplace productivity by empowering employees across several key areas:
For a comprehensive exploration of how these capabilities are transforming work, please read our full article on Augmenting Employees.
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